Smith Brothers and Midea sign game changing partnership deal

Smith Brothers and Midea sign game changing partnership deal

Smith Brothers Stores are pleased to announce a nationwide distribution partnership with Midea, a leading global manufacturer of HVAC products.

This partnership, commencing from June 2022, has been strategically devised taking customer feedback into account, ensuring it complements SBS’s existing air conditioning range and successful route to market, whilst ultimately offering more choice to our customers.

About Midea

Midea is one of the world’s fastest growing companies, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. With manufacturing facilities in twelve countries including China, USA, Japan, Germany and Italy, Midea boasts an annual global sales output of over 52 million systems which affirms their place as one of the world’s leading manufacturers of HVAC products.

The company manufactures a wide range of equipment including; DX split systems (1kW to 70kW), VRF systems (3HP to 88HP), Air Cooled Chillers (25kW to 2000kW), Water Cooled Screw Chillers (365kW to 985kW), Air Handling units (200m3/hr to 240,000m3/hr) and even the world’s most economical 7000kW Centrifugal Chiller.

Each year Midea products win 40+ awards in design shows around the world, including the Red Dot, iF and Good Design awards. Midea became the first manufacturer to receive the Eco-Friendly Blue Angel certification from the German environment agency after launching the world’s first eco-friendly air conditioner.

A mutually beneficial partnership

Midea strives to provide user-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring, and inventing to meet the ever-changing demand of the consumer. This perfectly aligns with Smith Brothers’ values and passion to support customers. SBS will be offering Midea equipment with all exclusive benefits of a Mi Pro installer partnership, including 10-year warranties and refrigerant contributions.

Zach Wynne, SBS Head of ACR said, “We are delighted to be embarking on this new exciting partnership with Midea across the UK. Midea has been a growing succuss in the UK market and offers some truly unique differentials for the contractors and end user alike. We feel this is a great fit for our expanding SBS network and its fantastic addition to our supply partnerships nationwide. Exciting times are in front of us both!”

Manchester City Football Club

Both companies attended the Etihad Stadium, the home of Manchester City Football Club, to sign the official distributor agreement. Midea is an Official Partner of Manchester City, who was named the most innovative sports team in the world by research and marketing intelligence firm Sports Innovative Lab in 20221. This gives the Midea brand great global visibility and fantastic exposure in the UK.

Where to purchase

Visit your local branch for more information or contact a Smith Brothers AC Specialist by emailing rac@sbs.co.uk.